Building your business system starts with understanding the true value you deliver to the people who buy from you.
We call this your Promise of Value, and in it we capture everything that makes your business unique and brilliant. And it’s always bigger, better and deeper than you think it is.
Then we find a Metaphor that captures the heart and soul of your relationship with your customers.
The result is a set of words and phrases you can use to explain how your business is remarkable, and against which you can judge everything you do.
You can find our Promise of Value here
With your Promise of Value and Metaphor clearly articulated, we help you to design the best ways to deliver on that Promise to satisfy the needs your customers have now.
We help you to design what you do for your customers and how you do it, so that the packages are easy for the right people to buy at the right price.
We find that the most common result of this exercise is that businesses simplify their offering; and at the same time find that their customers are willing to pay them more.