Building your business system starts with understanding the true value you deliver to the people who buy from you.
We call this your Promise of Value, and in it we capture everything that makes your business unique and brilliant. And it’s always bigger and better than you think it is.
Then we find a Metaphor that captures the heart and soul of your relationship with your customers.
The result is a set of words and phrases you can use to explain how your business is remarkable, and against which you can judge everything you do.