A map of the world that does not include Utopia in it is not worth even glancing at…Read More
When Blue Rocket Accounting and I started working together, they had a different, very traditional name, based on the surnames of the founding partners.Read More
If your business was a board game? What would it look like? What should it look like?Read More
When you run your own business, the way things get done is driven by what you expect of yourself. Or rather, what you think a customer should be able to expect if they do business with you.Read More
This is how trust gets eroded.Read More
We tend to think of bespoke and off the peg as very much an either/or option. Not just in clothes.Read More
Years ago, a coffee shop - an offshoot of a well-known brand - opened in the middle of my local shopping centre. It had a nice old-fashioned feel, reminiscent of a cafe from the ‘30s, with wait staff and a long bar where coffee etc. was prepared. Of course I tried it out.Read More
“How do I get my people to think like an owner?”Read More
I wrote a blog for you on Friday, but it didn’t go out to you.Read More
“I can see you’re waiting, why don’t you use the self checkout?” asked the shop assistant.
“Because I don’t want to leave the store angry.”Read More
May 2019 bring everything you wish for.
I’ll be back on the 1st January.Read More
If your service is at all complex, stories make it much easier to explain your value.Read More
Your time is valuable.
Your prospect’s time is even more valuable.
So if you’re not right for them you need to let them know as soon as possible.Read More
I vividly remember the butterflies in my stomach as I handed over the cash. It was a lot of money to pay for a book - £40, when a paperback cost less than £1.Read More
Every great business is founded on a promise.Read More
You can probably complete that sentence.
For me, it means that it isn’t the badge you wear that tells people what you stand for,Read More
In his new book, Seth Godin talks about the lock and the key. The lock is your ideal client, and the key is your offer – the promise you are making to those people.
Of course, the ideal way to start a business is to identify the locks you want, then build a key to fit, but most of us don’t do thatRead More
There are a lot of ways to think about a business – most of which seem to revolve around making money, but it seems to me that the small businesses I know have it right –Read More