Your business eats you up. It takes all your energy and focus, you worry about it even when you’re not there, so you…Read More
Seeing a case or project through from beginning to end is very satisfying - both for the person doing it, and for the client on the other side.Read More
I get the feeling that top-down thinking is very unfashionable at the moment.Read More
Being in an industry that’s driven by compliance seems like a safe option.Read More
It is easy to assume that more choice is always better.
Small business owners like us can easily become control freaks. Not because we need to be in control of other people, but because we care about making sure our clients get the experience they deserve, the one we promised them.Read More
But they aren’t any use until they are turned into action.Read More
If your service is at all complex, stories make it much easier to explain your value.Read More
I vividly remember the butterflies in my stomach as I handed over the cash. It was a lot of money to pay for a book - £40, when a paperback cost less than £1.Read More
Some people think that successful franchises can only be built on a certain kind of business, but there’s a much more interesting way to think of franchising that delivers higher value for everyone.Read More
In his new book, Seth Godin talks about the lock and the key. The lock is your ideal client, and the key is your offer – the promise you are making to those people.
Of course, the ideal way to start a business is to identify the locks you want, then build a key to fit, but most of us don’t do thatRead More
There are a lot of ways to think about a business – most of which seem to revolve around making money, but it seems to me that the small businesses I know have it right –Read More
When you start your business, on your own, or as a small team of people who know each other well, it’s easy to remember why you’re doing the work, and who it’s for. It’s also easy to coordinate what you’re doing together so you’re efficient and profitable.
But once you get bigger than that, some sort of structure is needed, to make coordination possible at a larger scale.Read More