It takes effort to be consistent, to make sure that what we do is congruent with what we say; to treat everyone we deal with in the same way; to stick…Read More
Exceptions are where it pays to treat everyone the same. By which of course I don’t mean “computer says no”.Read More
When Blue Rocket Accounting and I started working together, they had a different, very traditional name, based on the surnames of the founding partners.Read More
When you run your own business, the way things get done is driven by what you expect of yourself. Or rather, what you think a customer should be able to expect if they do business with you.Read More
This is how trust gets eroded.Read More
In yesterday’s daily blog Seth Godin makes an interesting point:
“I’m grateful every day for the nearly invisible perfect things that I count on… but, and I feel spoiled to say this, I take the perfect for granted. I’m way more interested, and spend far more time and money on the imperfect things, the things that might not work, the ideas and services and products that dance around the edges.”
But I also disagree…Read More
I’ve been away for a coaching client, and I knew I wouldn’t get time to write each day, so before I left,Read More
.. to get a complaint.
But you will.
How you handle it can make all the difference to your reputation as a business.Read More
I vividly remember the butterflies in my stomach as I handed over the cash. It was a lot of money to pay for a book - £40, when a paperback cost less than £1.Read More
You know, that stuff you do out of hours, in the evenings or at the weekends. The stuff you put off to the last minute because it gets in the way of ‘doing the real work’ - even if it means you get paid late.Read More
Whenever we want people to collaborate on a complex project - each person contributing their own expertise - we find a way to share information about what we’re trying to create.Read More
Every great business is founded on a promise.Read More
In his new book, Seth Godin talks about the lock and the key. The lock is your ideal client, and the key is your offer – the promise you are making to those people.
Of course, the ideal way to start a business is to identify the locks you want, then build a key to fit, but most of us don’t do thatRead More
There are a lot of ways to think about a business – most of which seem to revolve around making money, but it seems to me that the small businesses I know have it right –Read More