David Hawgood [CC BY-SA 2.0 (]

David Hawgood [CC BY-SA 2.0 (]

The power of DNA is that it allows for more than simply copying.

If it’s DNA is embedded deeply enough, a business can embody the values and vision of its founders, yet still evolve to meet the demands and opportunties of its current environment.

And that means it can become a legacy that delivers value for generations.

If ten of thine ten times refigured thee:
Then what could death do if thou shouldst depart,
Leaving thee living in posterity?

(Shakespeare, Sonnet V1)