Not everyone wants what you could do for them.
Not everyone who wants what you could do for them, wants the way you do it.
Not everyone who is willing to work for or with you wants to do things ‘the way we do them round here’.
Not everyone who could buy into your franchise wants to follow your system.
But for the ones who do, you are the answer to their prayers, and they’ll tell their friends.
They are why you do what you do, the way you do it.
Find them. Help them find you.