Too close to see
When you run your own business, the way things get done is driven by what you expect of yourself. Or rather, what you think a customer should be able to expect if they do business with you.
The trouble is, we take our own expectations for granted, to the point where we hardly notice them or think they are worth mentioning to anyone outside the organisation. At the same time, we are all too conscious of our blemishes, our failures to live up to our own expectations.
Take a step back.. Take a good look at your business. Get someone else to do the looking if need be.
See how remarkable you are.
Then talk about it. There are people looking for it.