The lovely bones
By and large, we all have the same muscles in our bodies, and our bones show both where they were attached and how strong those muscles were.
Using this information, together with a knowledge of human anatomy, people like Oscar Nilsson can reconstruct the face of a girl who died 5,000 years ago, with a remarkable degree of accuracy.
Your processes are the bones of your business.
if you build them around your business heart and soul - the promise you make to the people you serve - your people can flesh out those bones in their own way, yet still produce a recognisable likeness for your clients.
If your bones are good, your business will always look and feel good.