Not doing it yourself
Small business owners like us can easily become control freaks.
Not because we need to be in control of other people, but because we care about making sure our clients get the experience they deserve, the one we promised them.
Sometimes we think its easier to do it ourselves rather than delegate the job to someone else, because we’re under pressure and properly getting someone else into a position where they can do it as well as (or better) than we could takes time, energy and intellectual effort.
So we take the easy route (again) and do it ourselves ‘because it’s quicker’.
That’s a trap.
It’s much better to take the hit of time and energy now, because this will make growth easier in the long run.
More importantly, doing everything ourselves means we never make the space to dream up new, better ways of delighting the people we serve, to dare more, give more and strengthen the bonds we have with them. That’s what really builds a business that will outlast us.
If you need more convincing, work through the exercise illustrated above, and work out the true opportunity cost of doing everything yourself - not just in monetary terms, but also in terms of your own fulfilment.
Why do it yourself if someone else can do it better and more joyfully?