Every great business is founded on a promise.
Not to shareholders.
Not to staff.
To prospects and customers.
The promise of a change that’s yearned for, that’s worth more than the money in my pocket.
A promise you do your utmost to keep.
All businesses have such a promise, it shows, but it isn’t always articulated explicitly.
Making it explicit, and sharing it with your team is the first step in building a framework that enables them to deliver it on your behalf.
The first (and last) rule of your enabling framework:
If in doubt, remember the promise, then do what it takes to deliver that.