Keeping it simple

When creating a checklist, it’s tempting to dive into lots of detail and try to document it all.

Resist this temptation. Instead, aim for “as simple as possible, but no simpler“, as Einstein might have said.

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Kirsten Gibbs
Serialisation

Years ago, I worked with a client who wanted to streamline and automate how clients were onboarded and offboarded (if that is a word). They didn’t have much time to spend with me, so they gave me a copy of..

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Kirsten Gibbs
Professionals

“A critical characteristic of a profession is the need to cultivate and exercise professional discretion - that is, the ability to make case by case judgements that cannot be determined by an absolute rule or instruction” [*]

So, how do you get professionals to do things the right way?

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Kirsten Gibbs
Consistency

Whatever you’re promising your prospects, it isn’t just about the technicals of what you do, it’s also about how you do it, and that needs to be carried through into every experience

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Kirsten Gibbs
What if...

You’ve put your heart and soul into building a remarkable business that does things differently.

Now you’re ready to scale.

But the last thing you want is to sell out to the same-old, same-old, corporate route to growth.

What if there were a new and different way to think about organising and growing your business, that takes the best bits of being small -

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Kirsten Gibbs
Self Checkout

“I can see you’re waiting, why don’t you use the self checkout?” asked the shop assistant.

“Because I don’t want to leave the store angry.”

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Kirsten Gibbs
Making Allowances

We humans have a tendency to assume that everyone else is the same as us - the same age, the same level of fitness; the same abilities; the same knowledge - until proven otherwise.

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Kirsten Gibbs